The Design Institute of Australia (DIA) defines industrial designers as “[Those who] develop and prepare products for manufacture... They explore solutions to meet marketing, manufacturing and financial requirements and arrive at the optimum design of a product. They consider both functional and aesthetic aspects and pay particular attention to ergonomics, those factors that relate to ease of use and human behaviour.” Industrial design, therefore, goes beyond just making products aesthetically appealing. In fact, it’s core purpose is to develop an effectively functioning product of a high quality build that is also user friendly and efficient to produce. These fundamental principles of good product design are inherently good for business. A well-functioning, high-quality, user-friendly, and appealing product improves your competitive advantage while efficient use of materials and manufacturing processes reduces production and distribution costs.
Read More