Ecothylene has been created by Ecobirdy to recycle plastic toys into a new material free from harmful chemicals with a great look to boot. Ecobirdy have set themselves a target to recycle 25 tons of toys. No timeframe given for this, but a positive goal none the less. As far as consumer goods go, Children’s toys are one of the most intensive categories in terms of use of plastics, with 90% of toys for babies and toddlers being made of plastic[1].
By creating this material and “giving old plastic a new life, our [Ecobirdy’s] aim is to free our ecosystem from its pernicious impact”. The recycled plastic is created without the addition of any pigment or resin by sorting it into similar base colours creating a signature dappled aesthetic.