OUR WORK
See Me Be
High-quality dolls
See Me Be’s dolls allow girls to envision themselves in roles beyond household chores. The spark that ignited this idea was a 'magic sink' toy— just another example of the sexist options available.
As one way to showcase gender and ethnic diversity in professions typically dominated by males, the See Me Be dolls each come with a story about who they are and what they do, with further character development in the future.
hone.pd played a pivotal role in transforming the concept of these dolls into their initial artistic renditions and into the plush toys they are today.
You can read more about Jana’s spark of inspiration here.
Product Design Services for Retail
hone.pd helped See Me Be with conceptual design, character development, manufacturing specifications, supplier liaison, product sampling and enhancement. We also oversaw quality control and handled logistical aspects.
The biggest challenges with See Me Be included creating a doll that met the client's needs, portraying the characters in the best way possible, and staying within the budget.
Multiple iterations of samples were needed to test the design and manufacturing process to accomplish the brand's goals. However, we are all very proud of the result.
Advice for retail clients from hone.pd product engineer Andrew Jack is “To find a product that can be sold at high margins and can compete at price. The biggest value of See Me Be is its empowerment and selling with emotion rather than on a logical basis. It’s unique in the market, and finding differentiators is important for products. Great ideas aren’t necessarily going to sell—often, ideas aren’t unique enough to sell on their own without a brand.”
"Anthony and the hone.pd team have been a wealth of support and knowledge during See Me Be's design, manufacturing, and launching phases. They have only been too happy to help, no matter the question. We have developed a great bond, and I have felt Anthony and the team's genuine connection to See Me Be products. They have cheered me on from day one! Joining the hone.pd was the best decision for these dolls, ready to take on the world."
Jana Black
Founder See Me Be
See Me Be Brand & Product Launch
The brand officially launched in February 2024 with high-quality dolls produced, sourced and adhering to Australian standards. hone.pd helped See Me Be establish a good relationship with the supplier and ensured quality control and cost targets were met.
Project stages
Concept Design
Tech Pack creation
Branding and Packaging
Sampling
Quality & Supply Chain management
More case studies
Hurricane Lures Case Study
The product engineers at HonePD used biomimicry to replicate shape and movement. According to product design engineer Andrew Jack, overlaid images of prawns and actual shellfish influenced the design. Prototyping the lures proved the most challenging in ensuring fine and accurate wall sections.
Lulu Bib: Journey to Mess-Free Mealtimes!
hone.pd serves as a comprehensive partner in kids' product design, from exploring design options and crafting innovative textiles to prototyping, rigorous testing, and sourcing unique materials, all while providing invaluable support in the setup of their e-commerce venture tailored for the thriving US market.
Uppercontainer: Embracing Sustainability and Waste Reduction
Crafting an eco-friendly storage solution through practical design
Designed by hone.pd, Uppercontainer is an eco-conscious Australian solution for storage and takeaway, with a practical one-piece design, sustainability, and user-friendly features like microwave and dishwasher compatibility.