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Why do you need feasibility?

Launching a new and profitable product requires careful planning, great design, smart budgeting and leveraging the R&D tax incentive. Our feasibility analysis helps you determine the cost of designing and manufacturing to maximise your return on investment (ROI) before you begin your design process. 

The bottom line is that feasibility increases the chances of creating successful and impactful products. And it’s a crucial step before any design begins with three main objectives:

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To evaluate the market demand, competition, and the potential for the product to meet the target audience's needs.

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To identify potential risks and challenges associated with the design, production, and market acceptance.

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To determine the availability and allocation of finances, materials, and technology required for the successful development and launch.

Minimise risk, maximise profits

Our Feasibility Services

Market analysis

Understand the existing scale, price points, and selling propositions, leading the market in developing differentiators for product positioning.

Preliminary product design concept

Feasibility costing, communication of your product concept, and exploration of unique selling propositions are included. We create unique product design solutions using materials, features, and manufacturing processes that add marketable product value.

Product development analysis

Key cost drivers, break-even, and margin exploration help you better understand your project finances—this can also be used for investors or board members.

Working with manufacturers, we estimate setup and unit pricing based on the product concept and run side-by-side comparisons of concept alternatives. The result is a comprehensive report giving you an informed overview of these key drivers.

 

 

We bring your vision to life.

 
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Case study: St John Ambulance

hone.pd helped St. John Ambulance Australia successfully determine its project profitably and establish a pricing model based on design and supply.

What is the R&D tax incentive?

The R&D tax incentive helps companies offset the costs of eligible research and development. In other words, it is a scheme designed to offset the expenses of developing something new. Our feasibility documentation is designed to support and simplify the R&D tax concession claiming process. 

How do you qualify for the R&D tax incentive? 

If you’re developing a new product in Australia, you could get up to 43.5% of your development investment back from the R&D incentive. 

How does the R&D tax incentive work? 

It’s based on the following criteria:

  • 38.5% for entities with an aggregated annual turnover of $20 million or greater. If the resultant tax offset exceeds the entity’s tax liability, the balance can be carried forward for use in future years.
  • 43.5% for entities with aggregated annual turnover below $20 million. If the tax offset exceeds the entity’s tax liability, the balance is paid to the entity in cash.

Let's get started

Download our free ROI Calculator & Value of Design report to understand how good design impacts your bottom line.