In the business world, making ideas into real products and creating attractive brands is a big challenge. The key to this success is a creative process that people and businesses use to solve ongoing problems that consumers have. This process involves product design team that design products doing thorough research, finding facts, and testing and checking ideas many times to create new and lasting solutions that fit what consumers need.
But how does this creative process actually work? It starts with coming up with ideas and developing concepts, which are like the building blocks that spark curiosity and encourage creativity. How businesses achieve a return on investment (ROI) through the development of new products, is by focusing on both design and market strategy before design.
During the idea generation phase or Conceptualisation, innovators explore different options and carefully assess them from a technical perspective. The goal is to get rid of ideas that would be too expensive or not practical, leaving only the best idea that could lead to groundbreaking products and fit with business goals.
In this stage, here are the steps to expect from your Product Designer:
-
Produce a project requirements document to clarify project goals and objectives.
-
Research competitor aesthetics, and other product influences aesthetically.
-
Create functional concepts identifying potential functionality based on Scoping work.
-
Create aesthetic concepts of how the product execution can look and appeal to the market.
-
Improve concepts based on client feedback.
In conclusion, the ideation and concept development stage paves the way for prototyping and testing before a product's market launch. It's a rigorous process that requires thorough research and evaluation, using various techniques to generate and validate ideas.
At hone.pd, we conduct a preliminary concept exploration to allow for feasibility costing, communication of your product concept, and exploration of unique selling propositions. Be it for your first product or your thousandth, establishing the business case for a new product development is crucial to maximising the product’s success. Accurately estimating profitability and proving that you can achieve a return on investment (ROI) is the first step commercially focused businesses take in the product design process.
We love helping small businesses grow. And we know that Product Design will benefit your business in many ways. Call hone.pd at (02) 4037 7945 to ask us how it can help your business meet a market need or product design challenge.