If you're building a consumer product for the first time, the process itself can feel like the hardest part to understand. Here's what it actually looks like, from first conversation to manufacture-ready product.
It starts with a discovery call
We ask six questions on the first call. They're not there to qualify you out. They're there to understand where you are and what the project actually needs. No pitch, no deck, no obligation.
Then together we do the market work
Before any design work begins, we map the competitive landscape, build a cost model, and identify where your product needs to sit in the market to be viable. This is the stage that tells you whether the idea holds up commercially, not just conceptually.
Then manufacturer sourcing
Before a design gets locked in, we find the right manufacturing partner, one that can actually build the product within your real constraints, whether that's budget, volume capacity, or compliance requirements. Sourcing this early means the design work that follows is grounded in what's genuinely achievable, not redesigned later around a factory's limitations.
Then design and engineering
Sketches, form studies, CAD, design for manufacture. You're not handed a finished concept at the end of a black box process. You see everything as it develops and work through every iteration with us.
Then prototyping
3D-printed or machined prototypes, tested and revised until the design is resolved. We don't move to tooling until you're confident the product does what it needs to do. Tooling is expensive and hard to undo, so this is the stage where doubt gets resolved, not carried forward.
Then manufacture
We manage the tooling, oversee sampling, and coordinate production. You don't need to know how to talk to a factory. We do.
From idea to manufacture-ready
That's the shape of it: market work, sourcing, design, prototyping, and manufacture, each stage building directly on the one before it. No stage gets skipped because skipping one just means solving the same problem later, at a point where it costs more to fix.