The use of AR isn’t just confined to trivial filters, AR and VR are both being incorporated into the design and visualisation process, this trend will continue as both these technologies develop out of their infancy.
HonePD were able to incorporate AR into a useful real world case via our work designing playground equipment. We were able to show prospective councils The designs through their mobiles phones and could be walked around with updating views and all but touched through the phone.
Virtual reality is starting to become more mainstream especially in high-end architecture to create stunning visualisations, to walk customers through properties before they are built as can be seen by the example below.