A commercial LED light fitting with the versatility to be used in both Surface Mounting and In Ceiling applications with minimal additional componentry. This was the objective of the Maxlight brief. The outcome of this project is the Slice Fitting which while satisfying the above criteria also improved shipping and warehousing costs via reduced componentry and versatility of that componentry. Considered design allows for efficient packing and assembly again saving money on each unit sold. We worked with Maxlight to create supporting 3D images and animations to market the product which has now become one of their most popular products selling tens of thousands of units annually. We continue our work on various projects with Maxlight ongoing.