Branding & Packaging design
Form, function & the future
As a full-service product design agency, we help you create customer-focused brands and award-winning packaging designs.
A great first impression leads to lasting success
In the world of commerce, product design may be the star - but branding and packaging is the stage.
The best brands are built on solutions, aesthetics and service with a recognisable logo, consistent colour palette and cohesive design elements across all touchpoints.
And there’s a reason why unboxing is such an essential aspect of your brand.
1
Packaging is your customer's first physical interaction with your product. It sets the tone for the entire user experience and significantly influences your customers' perception of your brand.
2
Customers often associate premium packaging with premium products, justifying higher prices. It’s an opportunity to communicate your brand values, identity, aesthetics, and story.
3
In competitive retail markets, a unique unboxing experience sets your product apart and becomes a unique selling point beyond your product's core features.
Our branding & packaging solutions
Branding, marketing, and other promotional products and services can be included in your project scope.
Our branding services encompass:
- strategic branding
- product or brand name creation
- logo design & brand identity
Our packaging design services include:
- packaging form and set-up
- sustainable packaging
- barcodes, QR codes, SKUs, etc.
- liaising with your product manufacturer to have items packaged
Additionally, we can source and supply white-label products and private-label goods.
Content creation and website development can also be included to support your launch through our referral partners.
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From your first concept to on the shelf
Whether you’re seeking to rebrand, to create a product-specific brand, or deep-dive to produce a wide range of concepts and assets, we offer end-to-end assistance, including packaging concepts, prototyping, and graphic elements.
Tailored to help you launch a product brand without compromising quality, our award-winning branding and packaging services are built for your brand.
Client story: Unpackaged Eco
Unpackaged Eco’s packaging can be cleaned and refilled by consumers, eliminating the need for single-use plastic.
hone.pd designed key packaging elements, including the logo, brand font, and colour selections, to appeal to its target customers.
We received a Good Design Australia award in the Packaging Communication Design category for this project.
Client story: Staytray
Sometimes, packaging is the product.
This is the case for the StayTray, designed by hone.pd, which fulfills founder Kate Stewart’s vision of using recycled plastic to eliminate single-use carry trays.
Our design won several awards, including the PIDA.
Find out more
The Importance of Design in Packaging
Halo
Product, Packaging, & Plastics Innovation for a Circular Economy
Why you need to update your packaging now - Evidence that good packaging increases sales
FAQs
- Keeps your product safe during transit
- Impacts the cost of shipping depending on the product’s size and type
- Influences user experience by both its look and ease of use
- For some products (e.g. shampoo), packaging may be key to the experience of the product during its whole life cycle.
- We identify requirements
- Create concepts for potential solutions
- Design the packaging form and how it will be produced (for instance, moulded bottles, die-cut custom boxes and inserts, or point-of-sale marketing elements)
- Prototype and test
- Create graphic design for packaging that considers elements such as aesthetic appeal, barcoding, QR codes, SKU numbers, batch codes, and mandatory markings.
Our Awards demonstrate our understanding of the importance of great design in making products successful in the market.
