At hone.pd, we conduct a preliminary concept exploration to allow for feasibility costing, communication of your product concept, and exploration of unique selling propositions. Be it for your first product or your thousandth, establishing the business case for a new product development is crucial to maximising the product’s success. Accurately estimating profitability and proving that you can achieve a return on investment (ROI) is the first step commercially focused businesses take in the product design process.

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