Giving old Tents a Facelift
Earlier this year Iconic outdoor brand The North Face teamed up with british fashion designer, Christopher Ræburn, who has had a reputation for ethical fashion since his label launched in the late 2000s.
The collaboration between Raeburn and The North Face has produced a Line of bags recycled from returned, damaged or defective tents. Each of the three bag styles produced come from different sections of the tent, incorporating unique aspects of their location.
All three bags sold out very quickly on both the RÆBURN and The North Face sites. The sought after bags included a duffle, tote and a drawstring backpack, all with a striking yellow, black, white and grey palette.
This venture into circular product life by The North Face is indicative of a push coming from their parent company, VF corporation. In addition to The North Face, VF Corp also holds brands Timberland, Denali, and Vans as subsidiaries; all of whom have communicated that they are commencing pilot programmes based on refurbishment or recycling of existing products.
The success of The North Face bag products illustrate the enthusiasm of consumers in supporting well designed, sustainable products. It is also a credit to The North Face business for being innovative and finding opportunities while taking responsibility for their own Product’s end of life. The case proves the potential market value of sustainable practices being merged with great design.
If you want to get into the circular economy and be a part of change right here in Melbourne then call us at Hone Product Design Melbourne on (03) 9939 8880.