A recent example of market disrupting industrial design is the ‘revolve wheel’ which has literally re-invented the wheel. The revolve is a foldable, airless, and puncture-proof tyre for bicycles and wheelchairs. Wheels have traditionally been the limiting factor of folding vehicles, the revolve aims to solve this by folding from a full sized 27-inch wheel to a portable structure that can fit into most backpacks.
Like Apple, Tesla, and Revolve, to redefine a category, one must understand your consumers’ most deep-rooted problems and needs, seek new perspectives, and shoot for the stars. If you are interested in how our product design services can enable you to develop revolutionary products and transform your business into a market disrupting force, get in touch with us on 03 9939 8880, email us at firstname.lastname@example.org, or schedule an appointment to visit our design studio in Melbourne.