Adidas x Parley Image source: www.dezeen.com
Over the last few years here at Hone Product Design in Melbourne, we’ve seen the consumer desire for recycled and bio products grow exponentially. Reebok and Adidas, two of the largest shoe retailers in the world have now released bio and recycled lines. The change in attitude by multinationals towards the environment and the future that they will play is evidence of a changing consumer culture which values minimising our environmental impact.
Adidas, in 2015 launched a line of shoes called parley for the ocean which uses 100% recycled textiles and filament sourced from ocean waste. They’ve since continued to expand the range of recycled products beyond just shoes, they’ve now made Real Madrid’s jersey for 2018 out of recycled plastic. The use of recycled plastic in fashion is set to increase with Adidas committing to using recycled plastic in all their products by 2024.
Adidas parley sneakers Image source: www.highsnobiety.com
Reebok has even gone and stepped it up a notch by designing and launching a 75% bio sourced cotton + corn shoe in mid-August. The shoe features a sole made from corn, stepping away from the standard petroleum-based soles and an insole from castor oil. In just over a month Reebok’s line has sold out already, showing just how much desire there is right now for sustainably produced goods.
Adidas and Reebok have been making waves in their steps towards a greener future for manufacturing. They haven’t been alone but they’ve definitely been the loudest and boldest about their changing product lines. With Adidas’ and Reebok’s growing sustainable lines they seem to be reaping the benefits of addressing a changing consumer base.
Reebok cotton and corn Image sourced: www.dezeen.com
Companies continuing to develop and innovate using sustainable materials should be supported. Having multinationals lead change from their position of stability shows that we all need to continue to push for environmentally conscious design and products. If you’re interested in sustainable product design, get in contact with us here in Melbourne on 9939 8880 or email info@honepd.com.