All three bags sold out very quickly on both the RÆBURN and The North Face sites. The sought after bags included a duffle, tote and a drawstring backpack, all with a striking yellow, black, white and grey palette.
This venture into circular product life by The North Face is indicative of a push coming from their parent company, VF corporation. In addition to The North Face, VF Corp also holds brands Timberland, Denali, and Vans as subsidiaries; all of whom have communicated that they are commencing pilot programmes based on refurbishment or recycling of existing products.